Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to
provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Keywords , Keywords Selection, Search Engine Keywords
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to
provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center
of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do
you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better
profits.
Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards.
Kamis, 06 Oktober 2011
n SEO Tip – Pay Attention To Your Imbedded Links!
Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other web pages as well as other websites. The leading search engines’ ranking algorithms have placed much importance on links that it is not possible to achieve a high-ranking based solely on competitive keywords.
Links
There are...
Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other web pages as well as other websites. The leading search engines’ ranking algorithms have placed much importance on links that it is not possible to achieve a high-ranking based solely on competitive keywords.
Links
There are two basic types of links used in websites. One is the navigational link which connects pages within a site. The other one is the hypertext link which offer parenthetical material, footnotes, digression or parallel themes that can serve to provide relevant information in relation to the main content of the page. Both types of links however, can be disruptive or problematic in the overall site design when not used in its proper context.
Links can distract attention especially if a paragraph or text is filled up with invitations to readers to proceed to other pages or sites. This threatens the smooth flow of content as readers jump from one page or site to another. The context of information can entirely be altered as readers find themselves in an unrelated territory without the benefit of any introduction or proper explanation.
The primary purpose of having links is the reinforcement of an author’s original message by providing a choice of connected materials. Links should be geared towards pointing to other resources within the site which uses related texts or visuals. A reader should be made clearly aware when he/she leaves one website and enters another through a link.
Good hypertext linking aims to maintain a site’s contact with its readers. A simple link will usually work within a single browser window where the original content disappears substituted by the linked page. This can be avoided by adding the TARGET = “main” argument to link tags. Through this, the linked page will appear in a new browser window in front of the original one which allows the reader to access the new material without losing visual contact with the original site. The use of frames is another way to maintain narrative and design context. Frames can be used to split the browser screen between site navigation and the material intended to be brought out.
Website navigational links can be provided through plain text links, JavaScript links, PHP links or graphical links. Plain text links are the easiest to implement and its use is recommended even if other link types are being used as a main navigational structure. All search engines are able to follow them although it can be very difficult to maintain them for websites that have more than 50 pages. Providing careful attention to website design can address problems associated with this. JavaScript navigation is used to build complex drop down menus for large websites. It offers the advantage of an almost effortless change procedure once it is implemented but it requires more knowledge and expertise to implement. However, this type of link is not followed by search engines hence the pages referenced by the said links may not be indexed without some other form of navigation provided.
Linking in Relation to Usability
Usability is the ability to successfully and confidently learn or complete a task with a reasonable amount of comfort provided to the end user. Usability in the eyes of a website designer or application developer is being able to design and build websites that can be understood and easy to use in accomplishing a task. It is essentially about meeting the needs of customers and anticipating their other needs to help them reach their goal through a website that is true to its own goal of providing the right information or at least access to it.
A usable website stands to reap the benefits of conversion and customer satisfaction. A website should be able to tell the reader what it is all about, what product or services are being offered and what procedural steps are being taken that will earn the trust of customers. Most importantly, it should be able to meet the needs of both humans as well as search engines. Both are intent on understanding a web page, knowing how to get to the next relevant page and being able to find that all important link. The information structure of a website should be construed in a way that would enhance the speed and understanding of it.
The priority of SEOs is to get clients’ web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only.
A link has two ends – the source anchor and the destination anchor. The term link however, usually refers to the source anchor while the destination anchor is called the link target. The most common link target is a URL (Uniform Resource Locator) used in the World Wide Web which can refer to a document such as a web page, other resource or to a position in a web page which is achieved by means of an HTML element.
Hyperlinks are usually displayed in a web browser by some distinguishing way such as a different color, font or style. The usage of a mouse cursor changing into a hand motif may also indicate a link in a graphical user interface. Links in most graphical web browsers are displayed as underlined blue text when not cached and underlined purple text when cached.
Having the right link in the right place at the right time and page is the dream of any website owner. Most pages have some type of main navigation to access major categories within the site. Another set of links pointing to things like a privacy policy may also be seen. Many sites use secondary navigation on pages within sections of the site. A different section may provide a different set of links in the secondary navigation which can be very helpful to users and search engines. The navigational links are often seen in a content-rich area on a page. It is very common to see links embedded within the text in the content area of web pages which is very advantageous from a search engine optimization point of view. One of the existing dangers of this practice is when these links are missed due to the reader’s natural tendency to just scan the pages due to time constraints. Embedded links should be placed within the content in a way that they can easily be seen. Having too many can make it very difficult to read the text on a page. Confine these kinds of links to the most important and outstanding links. The rest of the links can be placed in other critical parts of the page.
Links
There are...
Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other web pages as well as other websites. The leading search engines’ ranking algorithms have placed much importance on links that it is not possible to achieve a high-ranking based solely on competitive keywords.
Links
There are two basic types of links used in websites. One is the navigational link which connects pages within a site. The other one is the hypertext link which offer parenthetical material, footnotes, digression or parallel themes that can serve to provide relevant information in relation to the main content of the page. Both types of links however, can be disruptive or problematic in the overall site design when not used in its proper context.
Links can distract attention especially if a paragraph or text is filled up with invitations to readers to proceed to other pages or sites. This threatens the smooth flow of content as readers jump from one page or site to another. The context of information can entirely be altered as readers find themselves in an unrelated territory without the benefit of any introduction or proper explanation.
The primary purpose of having links is the reinforcement of an author’s original message by providing a choice of connected materials. Links should be geared towards pointing to other resources within the site which uses related texts or visuals. A reader should be made clearly aware when he/she leaves one website and enters another through a link.
Good hypertext linking aims to maintain a site’s contact with its readers. A simple link will usually work within a single browser window where the original content disappears substituted by the linked page. This can be avoided by adding the TARGET = “main” argument to link tags. Through this, the linked page will appear in a new browser window in front of the original one which allows the reader to access the new material without losing visual contact with the original site. The use of frames is another way to maintain narrative and design context. Frames can be used to split the browser screen between site navigation and the material intended to be brought out.
Website navigational links can be provided through plain text links, JavaScript links, PHP links or graphical links. Plain text links are the easiest to implement and its use is recommended even if other link types are being used as a main navigational structure. All search engines are able to follow them although it can be very difficult to maintain them for websites that have more than 50 pages. Providing careful attention to website design can address problems associated with this. JavaScript navigation is used to build complex drop down menus for large websites. It offers the advantage of an almost effortless change procedure once it is implemented but it requires more knowledge and expertise to implement. However, this type of link is not followed by search engines hence the pages referenced by the said links may not be indexed without some other form of navigation provided.
Linking in Relation to Usability
Usability is the ability to successfully and confidently learn or complete a task with a reasonable amount of comfort provided to the end user. Usability in the eyes of a website designer or application developer is being able to design and build websites that can be understood and easy to use in accomplishing a task. It is essentially about meeting the needs of customers and anticipating their other needs to help them reach their goal through a website that is true to its own goal of providing the right information or at least access to it.
A usable website stands to reap the benefits of conversion and customer satisfaction. A website should be able to tell the reader what it is all about, what product or services are being offered and what procedural steps are being taken that will earn the trust of customers. Most importantly, it should be able to meet the needs of both humans as well as search engines. Both are intent on understanding a web page, knowing how to get to the next relevant page and being able to find that all important link. The information structure of a website should be construed in a way that would enhance the speed and understanding of it.
The priority of SEOs is to get clients’ web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only.
A link has two ends – the source anchor and the destination anchor. The term link however, usually refers to the source anchor while the destination anchor is called the link target. The most common link target is a URL (Uniform Resource Locator) used in the World Wide Web which can refer to a document such as a web page, other resource or to a position in a web page which is achieved by means of an HTML element.
Hyperlinks are usually displayed in a web browser by some distinguishing way such as a different color, font or style. The usage of a mouse cursor changing into a hand motif may also indicate a link in a graphical user interface. Links in most graphical web browsers are displayed as underlined blue text when not cached and underlined purple text when cached.
Having the right link in the right place at the right time and page is the dream of any website owner. Most pages have some type of main navigation to access major categories within the site. Another set of links pointing to things like a privacy policy may also be seen. Many sites use secondary navigation on pages within sections of the site. A different section may provide a different set of links in the secondary navigation which can be very helpful to users and search engines. The navigational links are often seen in a content-rich area on a page. It is very common to see links embedded within the text in the content area of web pages which is very advantageous from a search engine optimization point of view. One of the existing dangers of this practice is when these links are missed due to the reader’s natural tendency to just scan the pages due to time constraints. Embedded links should be placed within the content in a way that they can easily be seen. Having too many can make it very difficult to read the text on a page. Confine these kinds of links to the most important and outstanding links. The rest of the links can be placed in other critical parts of the page.
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